Privacy Policy of Asim & Sons
This Privacy Policy explains how Asim & Sons (the “Site” or “we”) collects, uses, and discloses your personal information when you visit or make a purchase from our website.
1. Collecting Personal Information
When you visit our Site, we gather information about your device, your interactions with the Site, and details needed to process your purchases. We may also collect extra data if you contact our customer support team. Any information that identifies an individual (including the examples listed below) is referred to as “Personal Information.”
a. Device Information
- Examples of Personal Information collected: browser version, IP address, time zone, cookie data, viewed products, search terms, and your interactions with our Site.
- Purpose of collection: to load the Site correctly and analyze its usage for performance improvements.
- Source of collection: automatically gathered through cookies, log files, web beacons, tags, or pixels (including Facebook and Google pixels).
- Disclosure for business purpose: shared with our service providers (e.g., Shopify for e-commerce processing).
b. Order Information
- Examples of Personal Information collected: name, billing and shipping address, payment details (e.g., last four digits of credit card numbers), email, and phone number.
- Purpose of collection: to fulfill orders, process payments, arrange deliveries, and send invoices/confirmations. It also helps screen for potential fraud and provide relevant communications based on preferences.
- Source of collection: provided by you during purchase.
- Disclosure for business purpose: shared with processors like Shopify and payment gateways (e.g., MCB Payment Gateway).
c. Customer Support Information
- Examples of Personal Information collected: changes in address, social media handles, and messaging app information.
- Purpose of collection: to offer efficient customer support.
- Source of collection: information provided by you during communication.
2. Minors
The Site is not meant for individuals under 18. We do not intentionally collect data from children. If you believe your child has provided personal information to us, please reach out to us to request deletion.
3. Sharing Personal Information
We share your Personal Information with third-party providers to help deliver our services. For example:
- Shopify: Our online store operates on Shopify, and you can read more about their privacy practices here: Shopify Privacy Policy.
- We may share your data to comply with legal requests, such as subpoenas or to protect our rights.
4. Behavioural Advertising
We use your Personal Information for targeted advertising and marketing communications. For example:
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Google Analytics: We use it to understand how customers use our Site. You can opt-out of Google Analytics here.
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Facebook Pixel: We use Facebook Pixel to track activity and target ads.
You can opt-out of targeted advertising via these links:
For more information on how targeted advertising works, visit the Network Advertising Initiative’s educational page.
5. Using Personal Information
We use your personal information to offer services such as processing payments, delivering orders, and informing you about new products and offers.
6. Lawful Basis (For EEA Residents)
If you are a resident of the European Economic Area (EEA), we process your personal information based on the following legal grounds:
- Your consent;
- Performance of the contract between you and the Site;
- Compliance with legal obligations;
- Protecting your vital interests;
- Tasks carried out in the public interest;
- Our legitimate interests, as long as they don’t override your fundamental rights.
7. Retention
We retain your Personal Information for our records unless you request its deletion. To learn more about your right to erasure, see the 'Your Rights' section below.
8. Automatic Decision-Making
We do not engage in fully automated decision-making that has a significant legal or otherwise substantial effect on you.
